The Name
Heliotrope: from the Greek, sun-turner
Also: a shade of purple.
I chose the name for the color. Purple has been my color for as long as I can remember, and heliotrope felt like the right word for it: unusual, botanical, beautiful. The sun-turning meaning came after, and it fit so well it felt like confirmation.
The logo itself came to me in a dream, the night after I named the business. I woke up knowing exactly what it was.
Some things arrive that way.